Make Money on Facebook Now!!!

You may not think of Facebook as new and edgy anymore. But you can’t deny its popularity. There are more than 2 billion monthly active Facebook users, with 1.37 billion actively using the social network every day.

It is no surprise, therefore, that many people and businesses try to earn money from Facebook. With such a vast potential audience, it makes good sense.

It can be challenging, though, to make money on Facebook. Because of Facebook’s sheer size, it

can be challenging to stand out from the crowd. This is particularly the case now that Facebook only shows a selection of posts in a person’s feed. In fact is it probable that the statuses you lovingly craft and upload to your business page will reach no more than 2% of your followers.

Every time somebody opens their Facebook feed the Facebook algorithm goes through four steps to decide which posts it will show that person:

  1. Inventory – the algorithm examines all of the recent statuses shared by the person’s friends and the pages they follow.
  2. Signals – it then takes a look
    at a whole range of signals based on the user’s past behavior. These include, who made the post, the average time spent on content, post engagement, tagging and comments, how informative the post is, and many other signals. A significant signal from a money-making point of view is that the
    algorithm weights statuses from people as being more important than posts from pages.

Build Your Audience First

The whole reason that influencers are successful on Facebook is that they have already gone through the process of building a following.

You need to build up your expertise on Facebook by sharing a string of

excellent posts – interesting links, images, and updates. To really succeed as an individual you should build up an area
of interest where you can become recognized as an expert.

While businesses may choose to use influencers to market for them, they will probably also want to build up some form

of Facebook presence themselves. Over time they can use it to help people recognize them as experts in their niche. Starbucks has shown how to do this well, and their page has 37 million followers.

Sell From Your Facebook Fanpage

Many businesses discover that this can be tricky. It is not easy to build a high enough Relevance Score for your page’s posts to appear in your followers’ news feeds.

Therefore to make money on Facebook using your fan page you need to create and share content that people value on a regular basis. As Kim Garst says, her Facebook Selling Formula is “Be Useful + Be Authentic + Sell Occasionally = Big Facebook Sales.”

If you engage in influencer marketing, your influencers can help you with this. They can provide the useful and authentic content, and direct their supporters to your fan page.

You could consider adding some Facebook advertising to improve the reach of your sales posts. But don’t forget, to build up an organic audience, the bulk of your posts cannot be sales-oriented. They need to be valuable and/or entertaining to your potential audience

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