You may not think of Facebook as new and edgy anymore. But you can’t deny its popularity. There are more than 2 billion monthly active Facebook users, with 1.37 billion actively using the social network every day.
It is no surprise, therefore, that many people and businesses try to earn money from Facebook. With such a vast potential audience, it makes good sense.
It can be challenging, though, to make money on Facebook. Because of Facebook’s sheer size, it
Every time somebody opens their Facebook feed the Facebook algorithm goes through four steps to decide which posts it will show that person:
- Inventory – the algorithm examines all of the recent statuses shared by the person’s friends and the pages they follow.
- Signals – it then takes a look
Build Your Audience First
The whole reason that influencers are successful on Facebook is that they have already gone through the process of building a following.
You need to build up your expertise on Facebook by sharing a string of
While businesses may choose to use influencers to market for them, they will probably also want to build up some form
Sell From Your Facebook Fanpage
Many businesses discover that this can be tricky. It is not easy to build a high enough Relevance Score for your page’s posts to appear in your followers’ news feeds.
Therefore to make money on Facebook using your fan page you need to create and share content that people value on a regular basis. As Kim Garst says, her Facebook Selling Formula is “Be Useful + Be Authentic + Sell Occasionally = Big Facebook Sales.”
If you engage in influencer marketing, your influencers can help you with this. They can provide the useful and authentic content, and direct their supporters to your fan page.
You could consider adding some Facebook advertising to improve the reach of your sales posts. But don’t forget, to build up an organic audience, the bulk of your posts cannot be sales-oriented. They need to be valuable and/or entertaining to your potential audience